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Lego reinvents as tech company to fight screen addiction

Summary by Stockhead
It took a microchip inside a plastic brick to save the world’s most beloved toy from extinction – and Lego says it is just getting started as it fights to pull children away from screens. It took a microchip inside a plastic brick to save the world’s most beloved toy – and Lego says it is just getting started as it fights to pull children away from screens.
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Stockhead broke the news on Thursday, August 20, 2026.
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