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Lego fans are freaking out about the first new pink brick color in over 20 years

Summary by Polygon
2026 is bound to be a rosy year for the Lego company, literally. Beyond releasing a number of highly-anticipated sets, the company is also expanding its brick palette into new territory. Meet Warm Pink. You're going to see a lot of it soon, and that's unusual.

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PolygonPolygon
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Lego fans are freaking out about the first new pink brick color in over 20 years

2026 is bound to be a rosy year for the Lego company, literally. Beyond releasing a number of highly-anticipated sets, the company is also expanding its brick palette into new territory. Meet Warm Pink. You're going to see a lot of it soon, and that's unusual.

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Polygon broke the news in on Thursday, January 29, 2026.
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