LEGO 'Star Wars' Death Star Lights up the Las Vegas Sphere

I flew the Star Wars Death Star trench run on the Sphere in a Lego X-Wing — and nothing else comes close

Lego turned the Sphere into a brick-built Death Star, and I got to fly the iconic Star Wars trench run across its massive exterior screen from a life-size, partially brick-built X-Wing parked nearby

LEGO 'Star Wars' Death Star lights up the Las Vegas Sphere

The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

How the Sphere Morphed Into an Interactive Lego Death Star

Lego turns Las Vegas Sphere into Death Star for Star Wars activation around CES and Lego Smart Bricks and Smart Play.

Lego, Disney And Lucasfilm Team For Live Video Game Played On Outside Of Sphere During CES

CES is a time for flashy promotion, and the Lego Group, Disney Consumer Products and Lucasfilm joined forces for a notable one Wednesday night, lighting up the outside of Sphere in Las Vegas. The “Exosphere” of the entertainment venue was the giant-sized canvas for a live Star Wars video game centered around the classic X-wing […]

Why Lego turned the Sphere into the Death Star to showcase innovation

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart Play sets.

A Galactic First: the LEGO Group and Sphere Studios Turn Sphere into a LEGO Star Wars Death Star to mark the reveal of the new LEGO SMART Play Platform

A first-of-its-kind LEGO Star Wars�themed live interactive game experience debuted on the Exosphere of Sphere in Las Vegas last night. Created by Sphere Studi