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Lego Builds Record Sales by Adapting to Tariffs
9 Articles
9 Articles
Lego Builds Record Sales by Adapting to Tariffs
Adults who can’t keep organic plants alive are buying up Lego’s Botanicals sets, padding the Danish company’s sales (and their own living rooms) with plastic chrysanthemums and bonsai trees. Sales of the Botanicals set, along with team-ups with Formula 1 and Fortnite, helped push Lego to a record year. Lego reported Wednesday that its revenue rose 12% to about $12.9 billion last year. The jump was fueled by 16% growth in consumer sales, well ab…
Key figures compared to fiscal year 2024 Revenue increased by 12% to 83.5 billion Danish kroner (DKK), thanks to brand momentum and demand… LEGO Group records record results in 2025 - ΙΝΑΦΤΕΜΟΠΟΡΙΚΙ
LEGO Announces 2025 Annual Results with Record Revenue and Profit
LEGO has announced their 2025 Annual Results and they have achieved double digit growth in revenue and operating profit. It was a record year for LEGO as there was a 12% in revenue with a 18% operating profit. Sales also grew 16% and gained market share by growing more than twice as fast. There were 868 LEGO products released and the most popular themes were City, Icons, Star Wars, Technic, and Botanicals. The number of products released were th…
Danish toy giant LEGO made a record profit last year, and the company's operations have rarely been as successful. Perhaps the reason is that adults are building bricks more than ever before. The profit amounted to 325 billion Icelandic krónur. That's more than triple the profit of the three big Icelandic banks combined last year. Berglind Nína Antonsdóttir, an employee at Kubbabúðinn in Smáralind, says that adults are increasingly shopping for …
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