Lidl Pub Review: Our Round Came to a Modest £12.80 so We Splurged on Two Packs of Own-Brand Crisps

Jurios

Factuality

Ownership

The fact that a discounter opens his own pub sounds like a marketing gag at first. In Northern Ireland, however, Lidl has done exactly that – in order to avoid the strict alcohol laws of the country. The company has its first pub in the Northern Irish Dundonald near Belfast called "The Middle Ale" open. The name is a clever pun. It is an allusion to the famous "Middle Aisle" (the middle course) where discounters sell their weekly promotional ite…