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SM Founder Lee Soo-Man Returns Home with Tech-Driven Double Debut

Summary by The Korea Times
Three years after a boardroom battle pushed him out of SM Entertainment, the company he founded, K-pop mogul Lee Soo-man unveiled two new idol grou...

4 Articles

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Producer Lee Soo-man has returned by unveiling two new groups through A2O Entertainment. He introduced a new method of recording performances as data by adopting 4D Gaussian splatting technology, while simultaneously presenting the direction of Jalpa Pop, which emphasizes the fundamental resonance of music even amidst technological advancements.

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(Goyang=Yonhap News) Reporter Lee Tae-su = Lee Soo-man (74), key producer of A2O Entertainment (founder of SM Entertainment), [announced] on the 12th the new boy group A2O Soul (A2...

·Seoul, Korea (the Republic of)
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[Digital Daily Reporter Jo Eun-byeol] Lee Soo-man, former CEO and producer of SM (currently A2O Visionary leader and key producer, hereinafter referred to as "Producer"), has broken his long silence and returned to the K-pop market. This comes two years and six months after he signed a non-compete agreement to refrain from producing albums in Korea for three years following the sale of his shares in SM Entertainment to HYBE in 2023. Producer Le…

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ddaily.co.kr broke the news on Monday, October 12, 2026.
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