Posters for Irish Director's New Movie Banned in London
The Advertising Standards Authority upheld 30 complaints and said the poster’s realistic image of a dead child could distress young viewers.
- The Advertising Standards Authority banned outdoor posters for Lee Cronin's The Mummy on Aug. 5, ruling the imagery gave a 'realistic impression of a dead child' unsuitable for public display.
- Thirty complaints prompted the investigation after the regulator concluded the ad was visible from a children's nursery, likely causing 'serious and widespread distress' to young viewers.
- Defending the campaign, Warner Bros argued it was prepared with 'due responsibility to consumers and society' and described the figure as a 'living mummy' not designed to create fear.
- The regulator cleared companion TV and streaming spots with post-7:30 p.m. scheduling restrictions, finding those digital placements sufficient to limit exposure to younger audiences unlike outdoor displays.
- Following the ruling, Warner Bros must keep future marketing away from areas where children gather, while Lee Cronin's The Mummy has grossed $2.9 million since its April U.K. release.
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The announcement posters of the new film "Cursed Mummy" (2026) by director Lee Cronin were banned on the London subway by the UK Advertising Standards Authority. The decision takes place after complaints about the image presenting a realistic representation of a dead child. The decision is also valid for outdoors outside the stations. 'Old fashion': 4 in 5 UK public hospitals still use paper charts, with annual expenditure of R$ 1.7 million for …
One of these visuals of the "Mommy Awakening" featuring the remains of a girl was placed near a nursery in London and will be removed from public space, following a decision by the British authorities on 5 August.
Premiered this same year in cinemas, this film began its streaming campaign, but has come across a London subway law prohibiting its display
'The Mummy' poster ads got banned from London Underground over 'distressing imagery'
The U.K. Advertising Standards Authority has officially banned outdoor posters for Lee Cronin’s The Mummy from the London Underground and other public spaces, Variety reported. This ruling, published August 5, follows an investigation into complaints about the marketing campaign for the film, which hit U.K. theaters on April 17. While the regulator took issue with the posters, it actually cleared companion TV and streaming spots for the same mov…
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