Led By Donkeys — How four blokes with a ladder took on Brexit

Led By Donkeys — How four blokes with a ladder took on Brexit

Hatched over drinks in a London pub, and anger over the lies fuelling the UK’s exit from the EU, four friends took on Nigel Farage and Boris Johnson armed only with a ladder and some posters. Their guerilla ad campaign didn’t ultimately work — but it had more cut through than most mainstream media coverage.