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LeBron James Announces Partnership with Polymarket
The teaser comes as Polymarket expands sports partnerships, with more than $273 million traded on James’s latest free-agency decision, a report said.
- On Saturday, NBA star LeBron James shared a 14-second video on X teasing an upcoming partnership with prediction market platform Polymarket, announcing "Polymarket HQ."
- The sports world is increasingly embracing prediction markets, with Major League Baseball and the National Hockey League establishing partnerships, while golf superstar Bryson DeChambeau previously signed an ambassador deal with Kalshi.
- Fans criticized the alliance, noting James is an active player whose decisions can influence markets that recently saw more than $273 million in trading volume surrounding his free-agency decision.
- A representative for James told The Block the video teases a larger campaign launching next week focused on football, though the exact nature of his role remains undisclosed.
- Polymarket is restructuring its marketing operations ahead of the fall sports calendar, recently hiring Travis VanderZanden, formerly of Uber Technologies and Lyft, as its chief growth officer.
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Calls Mount Against LeBron James After Announcing Partnership With $9 Billion Crypto Company
LeBron James turned into a billionaire in 2022 and currently boasts a $1.4 billion net worth figures, which guaranteed his most recent business deal would not go down well with his fans the way he thought it would. “Welcome to Polymarket HQ. Coming soon,” James wrote in his caption, adding an eyes emoji. “In partnership […]
·Lewes, United States
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Total News Sources20
Leaning Left2Leaning Right1Center6Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 22%
C 67%
11%
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