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LeBron James Takes Drastic Legal Step, Issuing Cease and Desist Notice to AI Video Makers
LOS ANGELES COUNTY, CALIFORNIA, JUL 25 – LeBron James' legal team acted to stop AI misuse that created nonconsensual pregnancy videos, leading to the removal of multiple Instagram accounts with millions of views.
- On July 24th, 2025, LeBron James’ legal team sent a cease-and-desist letter to FlickUp and Interlink AI to remove an AI model of James from their platform.
- The legal action responded to viral AI-generated videos from earlier in 2025, including a pregnancy video posted in April that depicted James and Harden in bizarre scenes.
- Jason Stacks, founder of FlickUp, acknowledged receiving the cease and desist letter and stated that the company promptly disabled any lifelike human representations in Interlink AI’s software within half an hour to mitigate legal concerns.
- The pregnancy video quickly gained millions of views along with more than 129,000 likes and 8,400 shares within a single day, leading to the removal of three related Instagram accounts amid increasing worries about deepfake content.
- This case marks one of the first celebrity legal moves against AI-generated likeness misuse and highlights ongoing challenges in regulating deepfake content, prompting lawmakers to propose the NO FAKES ACT.
21 Articles
21 Articles
LeBron James is reportedly trying to stop the spread of viral AI 'pregnancy' videos
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LeBron James’ lawyers have sent out cease-and-desist letters in an effort to have AI-generated videos of the Los Angeles Lakers star appearing pregnant removed from social media. According to a report from 404 Media, lawyers representing the basketball legend sent cease-and-desist letters to the creators of the AI tool that made the videos and a Discord community in which they were posted. Given that LeBron’s lawyers are actively taking legal me…
LeBron James Not Happy With AI Videos Showing Him Pregnant
Basketball star LeBron James' attorneys apparently sent a cease and desist letter to the developers of a popular AI service that created videos and images of famous NBA stars in bizarre situations — including one of James lying on a couch, clutching a pregnant belly. Jason Stacks, owner of AI platform FlickUp, confirmed to 404 Media that he'd received a letter from James' lawyers, prompting the company to tweak its tech so that people wouldn't b…
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