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LeBron James Borrowed Nearly $300M From Insurers Tied To Guggenheim In 2018

  • LeBron James secured nearly $300 million in 2018 through King James Funding, an LLC he controls, by issuing asset-backed bonds to insurers linked to Guggenheim Partners, backed by his lifetime Nike Inc. sponsorship.
  • The financing mirrors 'Bowie Bonds,' a strategy allowing entertainers to leverage future royalties for immediate capital without selling assets, enabling James to access funds independent of his NBA salary.
  • Two Midwestern insurers owned by Sammons Financial Group—North American Company for Life and Health Insurance and Midland National Life Insurance Co.—purchased the bonds at interest rates of 4.8% and 5.75%.
  • Financier Mark Walter, whose empire faces federal scrutiny over roughly $20 billion in transactions, recently agreed to sell his controlling Lakers stake for $12.5 billion, though James's loans predate Walter's ownership.
  • James recently signed a two-year contract with the Philadelphia 76ers, while Sammons Financial Group has reportedly been selling down its stake in Guggenheim-managed assets amid increasing regulatory pressure on insurance-backed investments.
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With future income from non-basketball activities as collateral, LeBron James raised nearly $300 million through bonds from two insurance companies, with the financing extending through 2049.

·Marousi, Greece
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  • 45% of the sources are Center
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Bloomberg broke the news in New York, United States on Tuesday, August 25, 2026.
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