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Iberia Brings Travel to Booking to ChatGPT's 400m weekl...
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3 Articles
Iberia brings travel to booking to ChatGPT's 400m weekl...
ChatGPT hit an average of 400 million weekly active users at the start of 2025. Meeting its customers where they are, Iberia has launched a new way for passengers to approach the booking process with Iberia GPT. The airline has a history of taking an innovative approach to its passenger channels, bringing customer service to WhatsApp back in 2019 and now introducing trip planning on ChatGPT. To access this channel, users simply open ChatGPT, sea…
Iberia launches ‘Iberia GPT’, a new chat assistant at ChatGPT that accompanies customers in planning their trips in an inspiring, agile and personalized way. Available today at the GPT Store, this solution becomes the first such initiative launched by an airline. The airline has announced this new channel during the South Summit 2025, one of the key innovation and entrepreneurship encounters in Europe. This new channel of communication with its …
Iberia launched ‘Iberia GPT’, a new chat assistant at ChatGPT that accompanies customers in the planning of their trips in an inspiring, agile and personalized way. Available today at the GPT Store, this solution becomes the first such initiative launched by an airline. The airline has [...]
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