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Ravens’ Lamar Jackson Ends Trademark Battle with Troy Aikman over No. 8

Lamar Jackson ended his over year-long trademark dispute over the number 8, allowing Troy Aikman’s company to use the branding without further opposition, legal experts said.

  • On Monday, Lamar Jackson withdrew his challenge to Troy Aikman’s No. 8 trademark, ending a year-long dispute, as the Patent and Trademark Office’s appeal board dismissed the opposition on Tuesday.
  • In July 2024, Jackson challenged Aikman’s use of 'EIGHT,' arguing it could 'potentially cause confusion for the purchasing public,' after previously trademarking related phrases.
  • In filings earlier this week, Andrea Evans moved to withdraw the opposition 'with prejudice' without Aikman's consent, as Josh Gerben noted.
  • This outcome allows FL101, Aikman's company, to use the No. 8 markings after Jackson withdrew his challenge 'with prejudice,' ending the dispute.
  • Over the past year, Jackson's trademark disputes with Aikman and Earnhardt Jr. highlight broader athlete branding challenges, with Jackson claiming conflicts create confusion.
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WBFF broke the news in on Wednesday, August 13, 2025.
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