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Laid Off Candy Crush Studio Staff Reportedly Replaced by the AI Tools They Helped Build

LONDON, STOCKHOLM, BARCELONA, BERLIN, JUL 14 – King is cutting 10% of its workforce, replacing many skilled roles with AI tools developed by the affected employees amid Microsoft's cost-cutting and AI integration strategy.

  • King, the Candy Crush developer acquired by Microsoft in 2023, laid off around 200 employees earlier this month across its Stockholm and London offices.
  • The layoffs occurred primarily because AI tools, which King staff helped build and train, are now replacing roles including narrative, UX, level design, and copywriting positions.
  • King's leadership aims to remove layers and siloed divisions that slow development, while staff morale dropped to an all-time low and union negotiations are ongoing to conclude by September.
  • An insider expressed strong dissatisfaction with AI technology leading to staff reductions, emphasizing that despite the company's strong performance, decisions are driven primarily by efficiency and profit motives.
  • These layoffs at King reflect a broader Microsoft trend of 9,000 gaming job cuts amid an $80 billion AI investment, suggesting a workforce shift toward automation despite profitability.
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According to some sources, the employees fired at King will be replaced by the AI tools they have helped to create.

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Mobilegamer.biz broke the news in on Monday, July 14, 2025.
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