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L'AGENCE PRESENTS ITS FALL 2026 COLLECTION & PARTNERS WITH GOOGLE ON EXPERIENTIAL AI VIRTUAL TRY-ON ACTIVATION

  • L'AGENCE unveiled its Fall 2026 collection named Seduction, focusing on modern romance through a contemporary lens with Fashion Director Tara Rudes Dann stating that seduction is something you own.
  • L'AGENCE partnered with Google to highlight innovation in fashion, technology, and commerce during New York Fashion Week with an AI-powered virtual try-on activation.
  • The virtual try-on technology allowed editors and creators to upload photos and virtually try looks from the Seduction collection, which is available for pre-order online.
  • L'AGENCE's CEO Jonny Saven explained that the partnership with Google is a future-focused way to connect with customers and integrate beauty with technology.
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L'AGENCE PRESENTS ITS FALL 2026 COLLECTION & PARTNERS WITH GOOGLE ON EXPERIENTIAL AI VIRTUAL TRY-ON ACTIVATION

Celebrities, including Mary J. Blige, Martha Stewart, Claire Holt, Lizzie Greene, Rachel Zoe, Rosanna Arquette, Sailor Brinkley and others, celebrated the collection's debut

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PR Newswire broke the news in United States on Friday, February 13, 2026.
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