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Labubu: The viral monster toy taking over Canada

  • Pop Mart's Labubu, a mischievous, pointy-toothed monster created by Kasing Lung in 2015, has become a viral collectible toy popular worldwide, including Canada.
  • The toy's surge in demand stems from its blind-box format, celebrity endorsements like David Beckham and Lisa, and a fast-growing fanbase leading to supply shortages and long lines.
  • Labubu items fetch high resale prices, and auctions like Yongle's on June 10 raised millions, with a human-sized figure selling for over 1 million yuan, highlighting its collectible status.
  • Collector Zaid Motala equated Labubu's black market demand to Pokemon's, while distributors report restocks sell out instantly and waiting lists exceed 300 people in Canada.
  • Pop Mart experienced a dramatic increase in revenue in 2024, surpassing 13 billion yuan, largely fueled by the booming popularity of Labubu, which has evolved from a viral sensation into a lasting cultural and financial success.
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ANSA - by Alessandra Magliaro. How do you become world phenomena? How come at some point for a certain object the mania bursts? TikTok sure, Instagram and other social definitely, the celebrities who take shots having it in hand or attached to the bag, but all this perhaps does not explain why very young and not only they have for some time started to go crazy for a plush monster so cute, so tender by fileing out the stores of London, Milan, Par…

·Italy
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The puppet Tatya Bichchu who played the role of a dreadful villain in the film 'Khilona Bana Khalnayak' left such an impact on people that people are remembering Laboobu now that it has gone viral. But do you know how this iconic villain toy was created for the film?

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  • 38% of the sources are Center, 38% of the sources lean Right
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Dao Insights broke the news in on Monday, June 9, 2025.
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