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Labubu Not the First Toy Craze, and Certainly Won't Be the Last

CHINA, JUL 16 – Pop Mart projects a 350% profit increase in H1 2025 driven by global demand for Labubu plush toys endorsed by celebrities and sold mostly through limited blind boxes.

  • Pop Mart, a Chinese company, saw its 2024 revenue more than double to 13.04 billion yuan due to the popularity of Labubu toys.
  • Labubu, created by artist Kasing Lung, debuted in 2015 as creatures featured in a trio of illustrated books influenced by Nordic myths, before Pop Mart partnered in 2019 to market Labubu figurines.
  • Pop Mart began selling Labubu plush toys on keyrings in 2023, with celebrities like Rihanna and Kim Kardashian owning them, sparking a major trend on TikTok.
  • Labubu plush toys typically sell for $20 to $30 and have generated a profit jump for Pop Mart of over 350% compared to the prior year, marking a strong collectible craze.
  • This surge places Labubu among iconic toy crazes like Beanie Babies and Cabbage Patch Kids, suggesting Pop Mart has successfully tapped into a lasting cultural phenomenon.
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The Daily News - Jacksonville, NCThe Daily News - Jacksonville, NC
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Global Times: 'Chinese manufacturing, culture propel our business success', says Pop Mart's Wang Ning

BEIJING, July 21, 2025 /PRNewswire/ -- As the trendy toy Labubu gains global popularity, its creator Pop Mart has drawn increasingly widespread attention. Recently, at Pop Mart's headquarters in Beijing, a People's Daily reporter sat down for an exclusive interview…

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El Independiente broke the news in on Tuesday, July 15, 2025.
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