Labubu Not the First Toy Craze, and Certainly Won't Be the Last
CHINA, JUL 16 – Pop Mart projects a 350% profit increase in H1 2025 driven by global demand for Labubu plush toys endorsed by celebrities and sold mostly through limited blind boxes.
- Pop Mart, a Chinese company, saw its 2024 revenue more than double to 13.04 billion yuan due to the popularity of Labubu toys.
- Labubu, created by artist Kasing Lung, debuted in 2015 as creatures featured in a trio of illustrated books influenced by Nordic myths, before Pop Mart partnered in 2019 to market Labubu figurines.
- Pop Mart began selling Labubu plush toys on keyrings in 2023, with celebrities like Rihanna and Kim Kardashian owning them, sparking a major trend on TikTok.
- Labubu plush toys typically sell for $20 to $30 and have generated a profit jump for Pop Mart of over 350% compared to the prior year, marking a strong collectible craze.
- This surge places Labubu among iconic toy crazes like Beanie Babies and Cabbage Patch Kids, suggesting Pop Mart has successfully tapped into a lasting cultural phenomenon.
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137 Articles
Company Behind Viral ‘Labubu' Toy Becomes Mouthpiece for Chinese Govt. Propaganda
The founder of Pop Mart, the toy company behind the viral "Labubu" plush, celebrated "China's inclusive culture, strong manufacturing capacity, and broad market" in an interview with the Communist Party's People's Daily on Monday. The post Company Behind Viral ‘Labubu’ Toy Becomes Mouthpiece for Chinese Govt. Propaganda appeared first on Breitbart.
Should you buy a Labubu? The trendy toy craze, explained
Bonnie Elle first saw the furry monsters currently populating Philly Chinatown’s streets during a family vacation to Southeast Asia in August. Elle had seen people lined up outside of Pop Mart stores, excitedly waiting to get their hands on Asia’s biggest toy trend: Labubus. Seeing the popularity of the roughly eight-inch tall dolls with devilish grins and rabbit-like ears, she brought them back to Asia Crafts, her gift shop in the heart of Chin…

Global Times: 'Chinese manufacturing, culture propel our business success', says Pop Mart's Wang Ning
BEIJING, July 21, 2025 /PRNewswire/ -- As the trendy toy Labubu gains global popularity, its creator Pop Mart has drawn increasingly widespread attention. Recently, at Pop Mart's headquarters in Beijing, a People's Daily reporter sat down for an exclusive interview…
More Labubus coming to Connecticut with second Pop Mart set to open
The viral Labubu trend has swept across the country and it continues to grow in the Nutmeg state. Labubus are a blind-box stuffed animal toy that retails for about $30 and is sold by the Chinese collectible company Pop Mart, CNBC reports. What does blind-box mean? Well, according to George Heudorfer, professor of e-commerce and marketing at the University of New Haven, it is arguably similar to gambling. “I suppose you’re exchanging something of…
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