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LA Olympics to Sell Naming Rights to some Venues in Game-Changing Deal for 2028
The landmark deal breaks the International Olympic Committee's policy to raise revenue beyond the $6.9 billion budget by selling naming rights to multiple temporary venues.
- On Thursday, Los Angeles 2028 Olympic and Paralympic Games organizers said they will sell venue naming rights for the first time in Olympic history, organizers said Thursday.
- Facing a $7.1 billion budget gap, LA28 organizers said they seek new revenue through an IOC-approved program to sell venue naming rights this year.
- By partnering with Honda and Comcast, LA28 already secured venue naming rights for the Honda Center and Comcast Squash Center, with rights extending to up to 19 temporary venues.
- IOC’s TOP sponsors will have first right of refusal for venue naming deals, including temporary venues, organizers said.
- LA28 chairman and CEO Casey Wasserman said revenue from the deals goes above what’s in LA’s current $6.9 billion budget and adds to the $2.5 billion sponsorship target.
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69 Articles
The Organising Committee of the OJ 2028 announced this Thursday, June 14th that Honda and Comcast companies will give their names to competition-hosting speakers, a first. Other "naming" contracts could follow.
Despite the agreement, Dodger Stadium and Rose Bowl will not change their name for the 2028 Olympic Games
Organizers of the 2028 Los Angeles Olympics will break with a long-standing tradition and sell the names of some of the stadiums that will host athletes, in a bid to earn millions of dollars.
Watauga Democrat
LA 2028 to sell venue name rights in Olympic first
Organizers of the Los Angeles 2028 Olympics will sell naming rights for some competition venues to "unlock an additional revenue stream" in a move that breaks with Games tradition of forbidding brand names on stadiums and arenas.
LA28 to allow venue naming rights for first time in Olympic history
LA28 will break Olympic tradition by allowing venue naming rights for the first time, with Comcast and Honda as inaugural partners. The move, backed by the IOC, aims to boost revenue ahead of the 2028 Games in Los Angeles.
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