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King Kylie The Pop Star? What To Know About Kylie Jenner’s Decade-Old Persona.

Kylie Jenner debuts as pop artist with 'Fourth Strike' featuring Terror Jr. and launches King Kylie cosmetics collection to mark her brand's 10th anniversary.

  • On Oct. 14, Kylie Jenner released "Fourth Strike" at midnight under her decade-old moniker King Kylie, marking her first track as a recording artist.
  • As part of a 10th‑anniversary push, the song promotes the King Kylie Collection arriving Oct. 18 to mark Kylie Cosmetics' decade and revives the King Kylie persona with nostalgic visuals.
  • Jenner's contribution is confined to the bridge where she whispers `King Kylie`, while promo teaser jail hallway visuals show her handcuffed and escorted, which some critics called tone‑deaf.
  • Fans reacted by criticizing heavy autotune, calling it embarrassing, while cultural appropriation critics challenged Jenner's King Kylie persona, prompting divided online reactions.
  • The release also reconnects to Terror Jr's 2016 "3 Strikes," featured in a Kylie Cosmetics ad, while Coty valued Kylie Cosmetics at $1.2 billion after buying 51% in 2019, as Jenner expands her résumé this year.
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The US Sun broke the news in New York, United States on Tuesday, October 14, 2025.
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