Where Mbappe Will Go if He Breaks up with Nike
12 Articles
12 Articles
Where Mbappe will go if he breaks up with Nike
With rumours swirling about Kylian Mbappe’s future with Nike, marketing expert Steve Martin breaks down what could come next. I have spent more than 30 years working in sports marketing, and one of the most consistent truths I have learned is that the football boot market is one of the most tightly controlled consumer categories in global sport. Nike and Adidas, with Puma operating just behind them, have not simply dominated the space — they hav…
Kylian Mbappé. Une paire signature qui scelle son futur avec Nike ?
Alors que le futur de Mbappé avec Nike est en question, la marque américaine sort sa nouvelle paire signature. De quoi faire taire les rumeurs ? Alors que son avenir contractuel avec l’équipementier américain fait l’objet de nombreuses spéculations, Nike a dévoilé ce lundi une nouvelle paire de crampons signature dédiée à Kylian Mbappé, capitaine de l’équipe de France et attaquant du Real Madrid. Baptisée Superfly 11 Elite, la paire se distingue…
After 19 years at Nike, Kylian Mbappe is facing a surprising change of outfitter. According to French journalist Thibaud Vezirian, the superstar of Real Madrid is facing a signature at a brand that has not yet been known in football. "An unexpected brand will become Kylian Mbappe's new outfitter. The deal will be finalized. It is a big change. A football star will be brought on board to create a triumphant entry into the football world with high…
After three weeks of vacation, Kylian Mbappé returned to the training center this Monday. At the same time, Nike unveiled new "Mercurial" crampons in his name, despite recent uncertainties about their collaboration.
'20-Year Partnership' Mbappé Signs with 'Mysterious Unexpected Brand' After Contract Ends with Nike?
Kylian Mbappé has ended his official sponsorship contract with Nike, which had lasted for 20 years. His next destination is likely to be an unfamiliar company rather than an established football brand, and it is highly probable that Mbappé will act as a key partner leading the company's entry into the football market, going beyond a simple advertising model to secure a stake in the brand.
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