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Kyle Braatz got Fullscript to $1 billion in revenue by treating every new business segment like a startup
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Kyle Braatz got Fullscript to $1 billion in revenue by treating every new business segment like a startup
When Fullscript was founded in 2012, CEO Kyle Braatz saw two options: be ultra-focused and do one thing really well, or create the ultra-broad whole-person care platform he envisioned from the start. Held to the constraints of bootstrapped capital, Braatz opted to take it slow, building each segment of his wellness tech business like they were each their own startup. Bolstered by the acquisition of Rupa Health in October, Fullscript is now putt…
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