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Apple Plans M5 Vision Pro Mass Production This Year, Ray-Ban Style Glasses Coming in 2027: Report

  • Apple plans to start mass production of the M5 Apple Vision Pro headset in the third quarter of 2025 in Cupertino.
  • This production follows a background of multiple head-worn devices in development, with no new headset launches planned for 2026, according to analyst Ming-Chi Kuo.
  • Apple is developing at least seven head-mounted products, including three Vision series devices and four smart glasses variants, some like a 'Ray-Ban-like' model scheduled for mass production in Q2 2027.
  • Shipments of the M5 Vision Pro are projected between 150,000 and 200,000 units in 2025, while Kuo emphasizes that AI functionality will be critical to product success.
  • Apple's entry aims to sustain a niche presence and extend ecosystem integration, but the category will likely remain limited over the next two years amid strong early competition.
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machash.com broke the news in on Sunday, June 29, 2025.
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