Kunogigi celebrates 13 years of creativity

Kunogigi celebrates 13 years of creativity

On 20 May, Chinese creative bag brand Kunogigi marked its 13th anniversary with the release of a short film and visual campaign titled “where the heart leads, love what you love.“ The film looks back at the brand’s beginnings in 2012, when founder Jiji spent up to 40 days in a 7-square-meter room in Hangzhou, fully immersed in playful creative work that sparked the idea for the brand. Image: Kunogigi Drawing from that origin story, Kunogigi kic…