South Korean operator KT moved the goalposts in customer loyalty initiatives, promising to take 1,200 of its most-dedicated subscribers for a night out at a musical based on the work of late artiste Kim Kwang-seok. KT is targeting the offer to attend The Days at customers who have subscribed to its mobile, internet and TV services for at least five years, pitching the move as a cultural twist on traditional loyalty rewards.
The seating capacity…
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