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YouTube Star KSI to Give Little-Known Dagenham a Global Stage by Streaming Match on His Channel
KSI will live stream Dagenham & Redbridge's National League South match to his 17.6 million YouTube subscribers, aiming to boost the club's global profile and youth audience appeal.
- On Saturday, March 28, YouTuber and Dagenham & Redbridge shareholder KSI will live-stream the National League South fixture against Hampton & Richmond on YouTube, marking the first time a match from this tier has been broadcast live on the platform.
- Three weeks after becoming a minority shareholder, KSI aims to bring global recognition to Dagenham by streaming to his 17.6 million YouTube subscribers, stating that reaching the Premier League is "100% doable."
- Last week, former England international Andy Carroll was appointed interim manager after Lee Bradbury was fired; Carroll, 32, joined as a player and minority shareholder last month.
- National League chief executive Phil Alexander called the initiative a "landmark moment" for the sport, noting the partnership with DAZN offers a unique opportunity to showcase the league, which rarely draws more than 2,000 fans.
- This move follows a growing trend of celebrity soccer ownership in Britain, mirroring Ryan Reynolds and Rob Mac's success at Wrexham, who guided the Welsh team from England's fifth tier to the second-tier Championship since 2021.
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Associated Press News+14 Reposted by 14 other sources
YouTube star KSI to give little-known Dagenham a global stage by streaming match on his channel
Social media star KSI became a minority shareholder of Dagenham & Redbridge three weeks and now he is beginning his quest to get the sixth-tier team from east London some global recognition in his ambitious bid to help the team reach the Premier League.
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Coverage Details
Total News Sources18
Leaning Left11Leaning Right0Center5Last UpdatedBias Distribution69% Left
Bias Distribution
- 69% of the sources lean Left
69% Left
L 69%
C 31%
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