iHerb Strengthens Growing Domestic Business with Acquisition of Vitacost From Kroger

iHerb Strengthens Growing Domestic Business with Acquisition of Vitacost from Kroger

Strategic Transaction Accelerates iHerb’s U.S. Business and Solidifies Commitment to the Vitamins, Minerals and Supplements Category...

Kroger sells Vitacost as it sharpens focus on core grocery business

The sale of the online health and wellness retailer to iHerb follows several moves by the grocer to make its operations leaner and more store focused.

Kroger sells Vitacost to iHerb

Move reflects ongoing efforts to streamline operations

Kroger sells Vitacost to sharpen focus on core business

CINCINNATI — The Kroger Co. has finalized the sale of its health and wellness e-commerce subsidiary, Vitacost.com, Inc., to iHerb, completing a transaction first announced earlier this week. The deal closed on Jan. 8; financial terms were not disclosed.Kroger stated that the divestiture is part of a broader review of non-core assets as the company progresses with priorities, including streamlining its organization, enhancing the customer experie…

iHerb acquires Vitacost to accelerate U.S. market presence

iHerb Holdings, LLC has acquired Vitacost.com from The Kroger Co. to enhance its presence in the U.S. market. This acquisition expands iHerb's scale, strengthens brand relationships and adds Vitacost's U.S. customer base, positioning the combined entity as a leading online destination for health and wellness products. iHerb reported over $2.4 billion in net sales for 2024, with a growth of 14.5% year-over-year, while Vitacost offers a vast select