US EditionKroger Launches Program to Provide Discount on Fruits and Vegetables to Customers Receiving Government Assistance
The Verified Savings Program offers 20% off produce and half-price Boost memberships to government assistance recipients, with savings applied automatically to digital accounts.
- On Dec. 29, 2025 The Kroger Co. launched the Verified Savings Program offering a 20% discount on fruits and vegetables through Jan. 31, 2026.
- Kroger said the move responds to its mission to end hunger by making fresh food affordable and expanding access nationwide, leveraging more than 400,000 associates serving over 11 million customers daily.
- Customers enroll by verifying eligibility online through SheerID, must have a Kroger digital account for automatic savings loading, which lasts five months before renewal is required.
- Participants gain half-price Boost memberships offering free delivery on $35 orders, fuel rewards, and streaming, with Carlo Baldan calling it an "incredible step in expanding food access."
- Program rules specify a limit of 1 redemption per day, per household through 1/31/26, apply only to qualifying produce items at participating locations, and bar government assistance programs from buying Boost, with the offer void where taxed or restricted.
41 Articles
41 Articles
Kroger launches savings program for customers on government aid
WESTERVILLE, Ohio — Kroger’s Columbus Division has launched a program aimed at making fresh food and grocery delivery more affordable for customers who receive government aid. The Verified Savings Program offers a 20% discount on fruits and vegetables and 50% off Boost by Kroger Plus memberships for eligible customers. Qualifying recipients include those in SNAP, [...]
Grocer Offers Discount to Poor
STATEWIDE — Kroger has launched a new “Verified Savings” program designed to help customers receiving government assistance lower their grocery bills, with a focus on making fresh food more affordable. The program offers eligible shoppers 20% off fresh fruits and vegetables through Jan. 31, 2026. Once enrolled, the discount is automatically applied at checkout when customers shop using their Kroger digital account. Verified Savings is available …
Kroger rolls out new savings plan aimed at stretching grocery budgets
CINCINNATI, Ohio — Kroger has introduced a new initiative designed to make fresh food more affordable for shoppers enrolled in government assistance programs, expanding its efforts to address food access and affordability nationwide.
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