Kroger Plans Price Cuts as New CEO Looks to Regain Shoppers
Greg Foran said Kroger will fund lower prices by cutting costs as the grocer seeks to regain share from Walmart and other value rivals.
- On Thursday, Kroger CEO Greg Foran announced plans to implement "big price cuts" across thousands of products to compete with Walmart and Amazon and regain market share.
- Foran, a former Walmart executive who joined Kroger in February, aims to address consumer wariness amid rising gas prices and persistent inflation squeezing household budgets.
- Comparing his strategy to a "Formula One race," Foran plans to offset price cuts by importing merchandise directly and using technology more effectively to boost operations.
- Beyond pricing, Kroger intends to accelerate new store openings, adding 70 to 80 locations in 2027 while exploring acquisitions in high-growth markets like Texas and the Carolinas.
- Though Kroger stock fell 2.6% on Thursday following the report, Foran plans to test pricing changes in coming months before rolling them out more broadly over time.
20 Articles
20 Articles
'We'll see how long this lasts': Gee, Ursula skeptical of Kroger's biggest price cuts in years
The new CEO of Kroger recently announced it’s getting ready to implement its biggest round of price cuts in years as the company looks to recoup customers from other major grocery chains. CEO Greg Foran said Kroger wants to cut prices, make shopping faster, open more stores, and make shopping inside Kroger a much more pleasant experience overall. Gee Scott and Ursula Reutin, co-hosts of “The Gee and Ursula Show” on KIRO Newsradio, believed that …
Costco Wholesale (NASDAQ: COST) Slides as Kroger Pledges Price War, But Analysts Remain Unfazed
Costco Wholesale (NASDAQ: COST) fell 2.6 percent on Thursday after Kroger announced sweeping price cuts across its stores, spooking investors even though analysts questioned how serious the threat really is. Kroger chief executive Greg Foran outlined plans to reduce prices across thousands of product categories and add 70 to 80 new store locations in 2027, framing the push as a direct challenge to Costco, Walmart, Amazon, and discount rivals. Th…
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