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A $220 million ad blitz and a public split with Trump mark the end of Kristi Noem’s DHS tenure

Noem frequently appeared in agency uniforms during visits to multiple locations and became the prominent face of the Trump administration’s immigration enforcement efforts.

  • Stepping down, Noem departs after a highly visible run, often donning DHS uniforms during field visits to ICE, Border Patrol, and Coast Guard operations.
  • Facing pressure from President Donald Trump's deportation pledge, Kristi Noem, Secretary of Homeland Security, advanced the administration's immigration agenda alongside Stephen Miller and Tom Homan.
  • Noem's tenure featured a resurfaced tactical gear video criticized by Arizona Senator Ruben Gallego, horseback rides at Campo de Mayo and with Ecuador's President, and getting stuck driving a Coast Guard boat.
  • Human rights advocates say Democrats criticized some visits as political theater after deportations to El Salvador's CECOT prison, while Senator Markwayne Mullin, nominated successor, faces uncertain confirmation and visibility.
  • Through airport videos and press conferences, Noem helped shape DHS messaging, including on the REAL ID implementation campaign and FIFA World Cup security, extending her public influence.
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Lean Left

A $220 million ad blitz and a public split with Trump mark the end of Kristi Noem’s DHS tenure

Homeland Security Secretary Kristi Noem has lost her job after criticism over a flashy ad campaign tied to President Donald Trump’s deportation push.

·United States
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Newsweek broke the news in United States on Thursday, March 5, 2026.
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