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Kraus Jeans expands retail footprint with focus on EBOs
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Kraus Jeans expands retail footprint with focus on EBOs
Women’s denim and casualwear brand Kraus Jeans is expanding its retail network as part of a broader plan to strengthen its direct-to-consumer presence. The Mumbai-based company, which began operations in 2003 through large-format multi-brand outlets (MBOs) such as Shoppers Stop, is now prioritising company-owned, company-operated (COCO) stores to maintain operational consistency and brand control. According […] The post Kraus Jeans expands retai…
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