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Kraft Heinz on the Secret Sauce Behind Its Mustard Collab

Summary by Adweek

Kendrick Lamar is gearing up for the biggest performance of his life at the Super Bowl Halftime show on Sunday. But let's rewind to November 2024 when his surprise album "GNX," received the meme treatment because of the way he humorously screamed "MUSTARRRDDDDDD!" on the song "tv off," produced by Dijon McFarlane, aka Mustard. Brands...

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Kraft Heinz on the Secret Sauce Behind Its Mustard Collab

Kendrick Lamar is gearing up for the biggest performance of his life at the Super Bowl Halftime show on Sunday. But let's rewind to November 2024 when his surprise album "GNX," received the meme treatment because of the way he humorously screamed "MUSTARRRDDDDDD!" on the song "tv off," produced by Dijon McFarlane, aka Mustard. Brands...

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Adweek broke the news in 16 days ago on Friday, February 7, 2025.

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