Kraft Heinz hikes marketing spend 37% as turnaround takes shape

Kraft Heinz hikes marketing spend 37% as turnaround takes shape

The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.

'We have to look at our whole price architecture' - Kraft Heinz CEO (KHC:NASDAQ)

Kraft Heinz stock faces inflation, private label pressure and margin squeeze.

Kraft Heinz CEO reveals the company’s biggest growth opportunities

Kraft Heinz CEO Steve Cahillane said the company's biggest growth opportunity is reinvesting behind its legacy brands.

Kraft Heinz Making Progress With Turnaround Plan

Kraft Heinz has beaten first-quarter sales estimates as turnaround efforts under its new CEO Steve Cahillane start to bear fruit. Cahillane, who suspended plans to split the company in two soon after taking charge in January, highlighted that investment in (more…) The post Kraft Heinz Making Progress With Turnaround Plan appeared first on KamCity.

Early signs of brand recovery are driving Kraft Heinz's performance above expectations - RetailDetail EU

Kraft Heinz exceeded sales expectations in the first quarter. CEO Steve Cahillane’s efforts to revitalize the FMCG giant’s brands are beginning to pay off. Rather than splitting up, the company now plans to invest further.

Kraft Heinz beats sales forecasts as brand revival shows early signs of progress

Kraft Heinz has topped Wall Street sales expectations in its first quarter, as chief executive Steve Cahillane’s push to revitalise the packaged food giant’s brands showed early signs of momentum.…