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Kraft Heinz explores grocery business spinoff worth up to $20 billion: Report

LATINA, LAZIO, ITALY, JUL 10 – Kraft Heinz sold five Italian infant and specialty food brands plus its Latina factory for $140 million to NewPrinces, preserving 300 jobs and production of 1.8 billion biscuits annually.

  • Kraft Heinz revealed intentions to separate a significant portion of its food division, which would encompass numerous Kraft brand items, into a standalone company potentially worth around $20 billion.
  • This move follows a decade-old merger between Kraft and Heinz that has struggled with declining sales and profits since shortly after combining.
  • The company has prioritized faster-growing areas like hot sauces and dressings, while core products like macaroni and cheese have seen declines amid changing consumer preferences.
  • Berkshire Hathaway, holding a 28% stake and having exited its board seats, faces increased pressure amid sale speculation as Kraft Heinz evaluates transactions to boost shareholder value.
  • If finalized, the spinoff could reshape Kraft Heinz's portfolio focus and market value, signaling a strategic shift after years of underperformance.
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According to a media report, Kraft Heinz is preparing to split up a large part of its food business into a new company with many Kraft products, reports the "Wall Street Journal" on Friday, citing insiders. The value of the newly planned company is estimated at up to $20 billion. Kraft Heinz will then remain products such as sauces and spreads, including Heinz Ketchup and the mustard brand Grey Poupon. Aktie commented on Kraft Heinz's refusal to…

·Vienna, Austria
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Kraft Heinz is preparing to break up its business

·London, United Kingdom
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csimarket.com broke the news in on Thursday, July 10, 2025.
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