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BTS: K-Pop Agency Shares Drop After Comeback Show Turnout Falls Short
Hybe's stock dropped nearly 15% after BTS's free concert drew 104,000 attendees, less than half the expected 260,000, raising concerns over the company's reliance on the group.
- On Monday, Hybe shares fell almost 15%, hitting a four-month low after a heavily promoted BTS concert drew fewer fans than authorities expected.
- The concert drew about 104,000 fans versus a South Korean police estimate of 260,000, according to Chosun Ilbo, while BTS remain Hybe's core earnings driver amid profit slumps during their hiatus.
- All seven BTS members performed 12 songs in the hour-long free show, which was live-streamed on Netflix to more than 190 countries.
- The decline was the firm's largest intraday drop since June 2022 as Hybe's shares reversed recent gains after the weak turnout at the comeback tour.
- Later this week, Netflix will release viewership figures, while Big Hit Music reported Arirang sold 3.98 million copies on the first day amid rising competition from Blackpink, Seventeen and Stray Kids.
35 Articles
35 Articles
Seoul City 40,000 vs. HYIVE 100,000: Why Are the BTS Concert Attendees Differing? Seoul City reported approximately 48,000, the Ministry of the Interior and Safety 62,000, the Police 80,000, and HYIVE 104,000. Each agency in charge released different figures regarding the attendance for BTS's concert at Gwanghwamun Square on the 21st.
Shares in BTS agency Hybe drop after comeback show turnout – but profits set to surge tenfold this year
Shares in HYBE has dropped after the long-awaited BTS comeback show that took place last week, but profits are set to increase tenfold in 2026. READ MORE: Every BTS song ranked in order of greatness The K-pop giants made their highly anticipated comeback at the weekend – holding a free concert in Gwanghwamun Square in Seoul, in which all seven members performed together for the first time since a hiatus in 2022 after enlisting for mandatory mil…
By Gonzalo Jiménez, CNN en Español. HYBE, the powerful agency that manages the career of the famous K-pop band BTS, suffered a drop in its stock price, according to a BBC report on Monday, after fewer people than expected attended the group's comeback concert in Seoul on Saturday. This free concert in the South Korean capital, held at Gwanghwamun Square, was highly anticipated as it marked BTS's return to the stage after almost four years withou…
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