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Kodak's brand has found new life with surprising audiences
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Kodak's brand has found new life with surprising audiences
The New York Times article focuses primarily on Kodak Apparel, a licensee of the Kodak name in South Korea Photo: Kodak Apparel An article in the New York Times draws attention to the way the Kodak brand is being used, now that the company itself has left the consumer photo market. It gives an interesting insight into the value of legacy photo brand names in a time when online retail is flooded with near-infinite choice and seemingly ephemeral b…
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