Morning Scramble: NBA Finals Don’t Give ‘GMA’ Enough Bounce, ‘CBS Mornings’ Slips Once More

Morning Scramble: NBA Finals Don’t Give ‘GMA’ Enough Bounce, ‘CBS Mornings’ Slips Once More

If there were a period in which NBC’s “Today” would cede its recent lead in overall viewership to ABC’s “Good Morning America,” it should have been last week. ABC’s telecast of the 2026 NBA Finals last week between the New York Knicks and San Antonio Spurs was the most-watched in 28 years, according to Nielsen, […]

Knicks Title Caps Most-Watched NBA Finals Since 1998

The New York Knicks championship closed a 53-year title drought and delivered the most-watched NBA Finals since Michael Jordan‘s 1998 farewell in Utah – and the numbers are genuinely staggering. Game 5’s clincher averaged 24.54 million viewers, edging the Cavaliers–Warriors 2017 Game 5 by a whisker to become the most-watched NBA game of any kind since the iconic 2016 Game 7. This is not a modest ratings bump – this is a cultural reset. Knicks Ti…