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(M+) Klarna Before IPO: Pushing Into the Banking Business
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Before the planned IPO, the Swedish Super-Fintech, which grew up with installments on the Internet, wants to position itself more strongly than Neobank. At the center of the new marketing campaign: its own bank card. It is a welcome story for rough times. The common view of his company does not suit him at all: "People still bring us into connection with 'buy now, pay later', Klarna CEO Sebastian Siemiatkowski (43) recently complained in an inte…
Ahead of its planned IPO, the Swedish super fintech wants to position itself more strongly as a neobank. European CEO Nicole Defren is placing its own bank card at the center of her new marketing campaign. It's a welcome story for tough times.
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