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‘King of K-pop’ Lee Soo Man on his career, a global industry and what’s next

Lee Soo Man pioneered K-pop’s global rise by sourcing international talent and creating cinematic storylines, shaping a genre now embraced worldwide, his career spanning over 30 years.

  • On Saturday, Lee Soo Man, founder of SM Entertainment, will be inducted into the Asian Hall of Fame alongside Yao Ming, Michelle Kwan and Yoshiki, honoring his role in K-pop's global expansion.
  • Lee's three-decade effort to break South Korean acts into the American mainstream built a system blending music from Europe, Asia and America for global audiences.
  • Lee invested about $5 million in BoA's 2009 U.S. debut and pioneered serialized 'worldviews' for groups like EXO and aespa to engage global fans.
  • Lee reemerges into the spotlight after a contentious departure and management battle over SM Entertainment, the agency he founded in 1995, with the Hall of Fame honor confirming mainstream attention after costly lessons.
  • Focusing on Asia, Lee sees South Korea as the region's production hub and tests his vision with A20 MAY in China and the U.S., dismissing risks from Beijing's recent entertainment restrictions.
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‘King of K-pop’ Lee Soo Man on his career, a global industry and what’s next

Lee Soo Man spent three decades trying to bring K-pop into the global market, often bending but never breaking his vision.

·United States
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U.S. News broke the news in New York, United States on Saturday, November 1, 2025.
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