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King Jouet introduces separate concept for kidults - RetailDetail EU
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King Jouet introduces separate concept for kidults - RetailDetail EU
French toy giant King Jouet is dedicating a separate store concept to the growing market of ‘kidults’, or adults interested in games and toys. The first King’Dultes is set to open later this month in Marseilles. First Marseille On 25 July, the Les Terrasses du Port shopping centre will host the very first King’Dultes store, LSA reports. In just under 300 sqm, the retailer will offer a wide range of products that are specifically designed for tee…
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