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Kids ate the multiplex: How family movies are taking over moviegoing, one blockbuster at a time

In 2026, Hollywood is prioritizing families with 26 wide-release PG-rated movies, as PG-rated films outgrossed PG-13 titles with $3.18 billion in domestic ticket sales during 2024.
Comscore's Paul Dergarabedian notes that family films have 'come back from near-extinction' following the pandemic, though overall ticket sales remain more than 20% below pre-pandemic levels.
Universal Pictures expects the Super Mario sequel to earn around $350 million worldwide, building on Zootopia 2's $1.87 billion success and reinforcing a string of $1 billion-grossing children's movies.
Gen Alpha, those aged 12 or younger, may be the industry's best hope, says Cinema United president Michael O'Leary, as NRG research shows this group favors big-screen viewing over home streaming.
Upcoming summer blockbusters include Toy Story 5 , Moana , and Spider-Man: Brand New Day , alongside The Mandalorian and Grogu , creating a family-friendly slate on a nearly week-to-week basis.

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Kids ate the multiplex: How family movies are taking over moviegoing, one blockbuster at a time

As “The Super Mario Galaxy Movie” lands in theaters, coloring stations, collectible popcorn containers and mascot Marios are all in place to entice arguably the most prized moviegoers to Hollywood today.

2 days ago·United States

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