Kia, Subaru gain shopper consideration as SUVs, hybrids continue to gain popularity

Kia, Subaru gain shopper consideration as SUVs, hybrids continue to gain popularity

SUVs and hybrid vehicles continue to gain favour among new-vehicle shoppers, while affordability and fuel economy are becoming more important purchase factors, according to the latest Kelley Blue Book Brand Watch report from Cox Automotive. The report found Kia and Subaru were the only non-luxury brands to increase shopper consideration during the first half of 2026, while Audi was the only Top 10 luxury brand to improve year over year. “The lim…

Two Millionth Subaru Arrives at Port of Vancouver USA

Subaru of America, Inc. (SOA) and the Port of Vancouver USA welcomed the two millionth Subaru vehicle successfully delivered through the port on Friday, August 14…