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Kfc Takes Excess Sauce to the Heart of the Creative Idea with the Sobrada Bbq

KFC relaunches La Sobrada with a new BBQ edition and a campaign that focuses on the feature that has made it one of the brand's most recognizable products: an overflowing amount of barbecue sauce. PS21 is behind the creative concept, which makes this excess the central narrative of the campaign. The main piece presents the burger against a white background and a… Origin
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KFC relaunches La Sobrada with a new BBQ edition and a campaign that focuses on the feature that has made it one of the brand's most recognizable products: an overflowing amount of barbecue sauce. PS21 is behind the creative concept, which makes this excess the central narrative of the campaign. The main piece presents the burger against a white background and a… Origin

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Agencias y Medios de Comunicación broke the news in on Thursday, February 12, 2026.
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