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Keynote tells Cherry Institute there is room for higher prices and returns

Adam Brohimer of Luminary Insights, speaking to cherry growers at the 83rd Annual Cherry Institute, said retail has room for higher prices that would pull everybody’s profits higher. Brohimer delivered the keynote presentation on Jan. 7 at the Yakima Convention Center in Yakima, Washington. (TJ Mullinax/Good Fruit Grower) To cherry growers at the 83rd Annual Cherry Institute, Adam Brohimer of Luminary Insights said retailers could get away with …
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Good Fruit Grower broke the news in on Wednesday, January 7, 2026.
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