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KEY PLAYER PROFILE Ocado – going offsite, “where the media buying is already happening” - InternetRetailing
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KEY PLAYER PROFILE Ocado – going offsite, “where the media buying is already happening” - InternetRetailing
Onsite and offsite are both key channels for Ocado, and the online retailer has done much to push offsite to increase its ad reach for brands. Its offsite strategy is anchored in first-party, purchase-based audiences that can be activated across the open internet. Since 2023, a partnership with The Trade Desk lets advertisers use Ocado audience data to target and optimise across CTV and DOOH, with closed-loop attribution linked directly back to …
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