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Key Numbers to Gauge MSP Sales and Marketing Impact
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Key Numbers to Gauge MSP Sales and Marketing Impact
As an MSP, you need to know if your sales and marketing work well. Are you meeting industry standards or falling behind? One way to know is to be aware of which key metrics to track. These numbers will reveal how profitable your efforts are and how you compare in the industry. Introduction The main metric to watch is the lifetime value (LTV) to customer acquisition cost (CAC) ratio. This single metric shows how profitable your sales and marketin…
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