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Key Factors Behind Prada and Chanel’s Decision to Embrace Online Retail
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Key Factors Behind Prada and Chanel’s Decision to Embrace Online Retail
Traditional, luxurious brands, including Chanel, Dior, and even Gucci, were once hesitant to embrace the online world. It’s clear why they did this as well. After all, fashion is about touch and feel, both of which are hard to communicate online. Brands also fear that going online would lower their exclusivity, but this has not been the case. Quite the opposite has happened. Maintaining Brand Integrity When you break down the data, it’s clear th…
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