Kering-owned Gucci turns to Demna in latest bid to revive fortunes

Gucci: A stylistic choice that disappoints the stock market

The choice of Demna, creative director of Balenciaga, to take up the same position at Gucci, Kering's flagship brand, sent the luxury group's shares tumbling, losing more than 12% in early afternoon trading.

Gucci parent Kering’s shares plummet on pick of new design chief: ‘Who is driving the bus?’

Kering lost around $3 billion in stockmarket value on Friday after the group chose in-house talent Demna to reinvigorate its Gucci label rather than hiring one of fashion's big-ticket names as chief designer.

The Kering group decided to mutate the Georgian stylist, who made bad taste to Balenciaga's brand, and place him at Gucci's.

Gucci's Demna Appointment Gets Mixed Reactions from Gen Z

Gucci appointed Demna to be the creative director of the brand and Gen Z and young people in fashion react.

Kering shares slump after French luxury giant hires controversial new artistic director for Gucci

Gucci’s (finally) getting a new designer.

The surprising announcement of the departure of the superstar designer of Balenciaga for the other luxury claw of the Kering group makes jaser and revive the mercato show between the sewing houses.