Kenya: Why Embedded Finance Is the Missing Link for Kenyan Marketplaces

Kenya: Why Embedded Finance Is the Missing Link for Kenyan Marketplaces

Nairobi -- In Kenya's rapidly evolving digital economy, the rise of online marketplaces has reshaped how businesses and consumers interact. From e-commerce platforms like Jumia and Kilimall to P2P services like Twiga Foods, the marketplace model has proven transformative, connecting millions of buyers and sellers. However, as these platforms scale, there is a gap in the broader digital economy - embedded finance.