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L'ORÉAL PARIS GETS GLAM WITH "THE DEVIL WEARS PRADA 2," DEBUTING OSCARS-NIGHT AD FEATURING KENDALL JENNER AND SIMONE ASHLEY
L'Oréal Paris launched a custom ad starring Kendall Jenner and Simone Ashley during the Oscars, promoting beauty products ahead of The Devil Wears Prada 2 theatrical release on May 1.
- L'Oréal Paris premiered a custom advertisement during the 98th Academy Awards starring global ambassadors Kendall Jenner and Simone Ashley. The spot highlights beauty products including Colour Riche Satin Lipstick and Infallible Setting Mist.
- The beauty brand teamed up with 20th Century Studios to promote the upcoming sequel, which releases exclusively in theaters May 1. The collaboration extends beyond Oscars night with creative activations planned throughout the theatrical rollout.
- Set in the Runway offices, the ad depicts a playful mix-up where Jenner is mistaken for Miranda Priestly's newest assistant, while Ashley appears as Amari. "Spending the day at the Runway office was honestly so much fun," Jenner noted.
- Simone Ashley called the collaboration a "career highlight," while Disney executive Lylle Breier emphasized that "confidence, glamour, and humor are at the heart" of the film. The spot showcases L'Oréal Paris beauty essentials.
- The multi-pronged campaign will feature creative activations throughout the theatrical rollout, promoting the sequel to the 2006 phenomenon that defined The Devil Wears Prada. The initiative celebrates the franchise's cultural impact at the intersection of entertainment and beauty.
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24 Articles
24 Articles
Kendall Jenner & Simone Ashley Star in L’Oréal Paris’ Devil Wears Prada 2 Ad—Watch & Shop the Glam
Watch the exclusive L’Oréal Paris Devil Wears Prada 2 ad with Kendall Jenner and Simone Ashley here before it airs during the Academy Awards. Plus, shop Kendall's lipstick and more!
·United States
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L'ORÉAL PARIS GETS GLAM WITH "THE DEVIL WEARS PRADA 2," DEBUTING OSCARS-NIGHT AD FEATURING KENDALL JENNER AND SIMONE ASHLEY
The custom spot celebrates the iconic new film, and kicks off a multi-pronged collaboration leading up to the film's release in theaters May 1.NEW YORK, March 15, 2026 /PRNewswire/ -- L'Oréal Paris announced a
·New York, United States
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L’Oréal Paris taps into cultural zeitgeist with The Devil Wears Prada 2 collaboration
L’Oréal Paris’ campaign with The Devil Wears Prada 2 brings Runway – the fashion magazine at the heart of the upcoming movie – to life in a humorous way, helping the brand to ‘show up in a moment that defines beauty and pop culture’
Coverage Details
Total News Sources24
Leaning Left3Leaning Right2Center7Last UpdatedBias Distribution58% Center
Bias Distribution
- 58% of the sources are Center
58% Center
L 25%
C 58%
R 17%
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