Kellogg Says It's Removing Artificial Dyes From Cereals by the End of This Year
The company is speeding up a reformulation plan after consumer pressure and retailer demands, and it will also remove BHT from cereals that still contain it.
- On Thursday, WK Kellogg announced it will remove all artificial colors from its cereals by the end of this year, accelerating its original 2027 timeline.
- Following years of public advocacy and a 2024 petition with 400,000 signatures, the firm signed an agreement with Texas Attorney General Ken Paxton last August to "permanently remove toxic dyes."
- Kellogg is transitioning to fruit- and vegetable-based juices for Froot Loops and Apple Jacks while also eliminating BHT. Chief Growth Officer Doug VanDeVelde said, "Consumers are looking for foods made with simple, recognizable ingredients."
- Retailers are simultaneously pressuring manufacturers; Target halted sales of artificial-colored cereals in May, and Walmart plans to remove such additives from store brands by January 2027.
- Industry efforts have intensified under President Donald Trump, as Robert Kennedy has urged food companies to phase out petroleum-based artificial dyes.
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44 Articles
WK Kellogg announced that it will remove artificial dyes from all its cereals by the end of this year. The change comes one year earlier than expected. Kellogg said last August that it would remove synthetic dyes from its cereals by the end of 2027. But the company noted this Thursday that it has identified fruit and vegetable juices that will give cereals such as Froot Loops and Apple Jacks their distinctive colors. The company, based in Battle…
Kellogg says it’s removing artificial dyes from cereals by the end of this year - WXXV News 25
By DEE-ANN DURBIN WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year. The change comes a year ahead of schedule. Kellogg said last August that it would remove synthetic dyes from its cereals by the end of 2027. But the company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors. The Battle Cree…
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